About the owner

Hi, I’m Jenn. Nice to meet you.

I’m a solitary eclectic witch and a hardcore tarot nerd. Here’s how that translated into this shop.

Shortly before my 40th birthday, I had a meltdown. Like I should be further along spiritually (whatever that means). More connected, evolved, enlightened, something. Except that group projects, roller derby, and working in the corporate world have made me reluctant to get involved in long-term group activities.

Though I may want to practice magic on my own, I still wanted to feel like part of some kind of community. I wanted people I trusted to turn to when I wasn’t sure what came next. People who wouldn’t judge or get preachy or roll their eyes when I asked super-basic questions.

I was lucky, because I found some of those people. Three of them turned out to be long-time friends–folks I knew I could trust because they had known and accepted me for years. That was a wonderful feeling. So I was disappointed there weren’t any shops near me where I could get that kind of information and encouragement while shopping for magic supplies. Suspecting I couldn’t be the only one in the area feeling that way, I decided to create my own space.

Eventually, I found a bunch of other great people who were willing to share what they know with me. I found wonderful shops that felt warm and welcoming as soon as I walked in (if you ever have the chance to go to the Robin’s Nest in Bellingham, MA or Leapin’ Lizards in Portland, ME, DO IT)–places that made me think, “YES. This is the type of space I want to create.” I met all kinds of artists, crafters, light-workers, witches, pagans, and creative types who make their own brand of magic. And you know what? I’m willing to share what I’ve learned with you. Magic comes in all shapes and sizes–what works for someone else might not be right for you. Then again–it might be absolutely perfect. So dig in and figure out what flavors you like best.

The shop skews heavily toward indie tarot and oracle decks right now because that’s my personal passion: I love the storytelling of these formats and the way changing your deck changes the narrative. At Hive & Forge in Salem, Mass, where I have some space, you’ll find more candles, jewelry, and ceramics. Watch for the online shop to expand the selection of crystals and candles as well.

If you want to start exploring your personal magic…  whatever that looks like for you? Welcome to Phoenix & Lotus. Come on in.